The coIN What?

the coIN Loft is a Coworking space opening in Wilmington, Delaware in February 2010. Coworking is basically a place for entrepreneurs that typically work at home or local cafe’s to collaborate and grow. Not for you? Let’s challenge that….

You ever woke up at 7am like a home office gladiator, ready to absolutely tear through every shred of work you have and found yourself sitting on the couch watching Price is Right by 10:30am? That my friend is not what Coworking or the coIN loft is about! Coworking spaces hold entrepreneurs accountable and increase productivity. They don’t accomplish this because there’s a Nun with a iron ruler walking around whacking people when they aren’t getting work done. They keep people on track because of the camaraderie you have with the people around you. People respectfully push others forward and suggest better or more efficient business practices when they’re needed. In addition to that, there’s a bit of a competitive factor there as well. Let’s assume you’re a graphic designer and you’ve been trying to get a design job with the local Big Time Business for months. Just when you decide that maybe it’s not going to happen you notice an excepted proposal on your neighbors desk from Big Time Business. I wouldn’t recommend you utter your first thought but when you manage to swallow your pride you dig deeper and try harder to land your next potential design job. Furthermore, you now have the opportunity to work with your neighbor to perfect your pitch to increase the chances of accomplishing your goal.

Coworking is a beautiful model for entrepreneurs at any stage but start-ups will be the sweet spot of the coIN loft. My partner and I currently own a company called Verge Business Group, which acts as a tuning fork for early stage start-up companies to make sure consumers actually want to listen to the song they’re singing. We felt our efforts to support and perpetuate entrepreneurship in Delaware could be more substantial if we pursued the Coworking concept. We’re very excited to be apart of this 5 year old movement and truly feel it fits our forward-thinking personalities. Moreover, we hope to see the Coworking community meld together to work on the important stuff in our world together. There are Coworking spaces all over the world so it’s a matter of time before that vision comes true. Entrepreneurs that view the coIN loft as the type of place they’d like to join, won’t simply do it because we offer the space for $300 a month or the various free amenities. They’ll do it because they too want to be intimately involved in the important stuff in our world.

As we write on Twitter every morning….LET’S ALL BE FAMOUS!!