As you may have read in previous posts, we are purveyors of a hybrid Design Thinking/Agile Disruption methodology. This approach has been amazing and to-date, is the purest form of true innovation methodology we've come across; and therein lies the problem! Many consultants claim to be innovative but in the end are producing products and services that absolutely fall flat when they reach the market. My conclusion is that some companies like to repeat whatever seems to be the most popular business jargon in Entrepreneur magazine or Businessweek.
There are a few rules that every company should stick to when innovation is the topic at hand.
1) Make sure you're creating something consumers actually need.
2) Make sure you're creating something that is actually viable.
3) Make sure you're creating something that is technically feasible.
Accomplish these three objectives with:
1) Intuition
2) Discovery
3) Rapid Prototyping
4) Repeated Contradictional Inquisition
5) Collaboration
If your company is looking to institute a innovation strategy, don't follow the jargon; follow the technique.
