Thursday, December 31, 2009

Born Leader? Nah, But I Would Like To Think So...

For everyone who has read anything I tweeted recently, you have probably seen a trend/theme around the topic of leadership and that pesky "call-to-action" sort of stuff. I know all of that can kind of get annoying, so this time I'm going to be a little more light-hearted and tell the tale of Wes and I's journey towards launching The coIN Loft and my take on leadership.

To start, I'll tell the story of The coIN Loft idea. So here I was, taking a little break from work during the day to catch up on the latest issue of Entrepreneur Magazine, when I stumbled across the article titled: "Solo, But Not Alone." I decided that might not be something too bad, so I continued to read. As I was riffling through it, I started thinking about all the possibilities and then it just hit me, Wes and I need to start one of these "coworking spaces." I showed Wes the article and after about a grand total of 2-3 minutes, we started reading anything and everything that had the term "coworking" in it. Once we got through all the research, we immediately began typing up a business plan/proposal and financial projections for our very own space. Now if you ask me to whom we were going to take all this stuff too, I don't think either one of us could have told you at the time, rather we preferred to take the good ole' "fly by the seat of your pants approach," not because we are young and ignorant, but instead it was simply because we felt that this (launching a coworking space) was something that was very necessary for Delaware, and even better it was very much inline with our vision, through which we operate Verge. When adding all this together, we felt that if we got the word out to the right people, they would help us make coIN Loft a realty and a success, and everything else would kind of fall in place. Luckily, we have been right so far and keep in tuned for our future progress.

So lets talk about leadership. When it comes to leadership or being a leader many people cower to thought of themselves being a leader because they feel they might not have the charisma, or give age old excuse "some people are just born leaders,and others are not." Well, I do believe that some people are leaders, and others are followers, however not because these "leaders" are born with the "leadership gene," instead the people that become leaders are the ones who get the courage to make change. Do Wes and I think we are leaders, well we would probably like to think so, but we just see ourselves as ordinary people following our vision for Delaware, while gaining courage through meeting other folks who share our vision.

 

Posted via web from Wes & Steve are The Dumb Kidz?

2010: The Year In Review

My wife was in the other room preparing for our New Years day brunch while I sat at my computer trying to figure out how Verge and The coIN Loft were going to meet and exceed our 2010 strategic goals. Like s man possed, I was tearing through page after page of Google search results looking for the "magic answer" when it occured to me, "how I think is what will be" (a blog post from yesterday). Sometimes the hardest thing to do is to take your own advice. If you've found yourself stressing over what next year will bring, close your eyes and imagine; write down everything you see; bounce those vision statements off of questions of consumer value, feasibility and viability, and you have just lived through an entire year of business! I did this very same process and now I'm not waiting to see what 2010 will hold for Verge and The coIN Loft anymore. Two key characteristics of an entrepreneur are agility and ingenuity....both are inherently offensive actions. It's very hard to live these characteristics if you can't see what coming, so I urge you to find some time over the next two days to stare at the clouds. If your honest with yourself, you'll be looking at 2011 on Monday. Happy New Year! Sent via BlackBerry from T-Mobile

Posted via email from Wes & Steve are The Dumb Kidz?

Wednesday, December 30, 2009

Untitled

Posted via web from Verge & coIN Loft blog's posterous

Independently Working Together

Wilmington, DE-Work can be a lonely place for emerging entrepreneurs, many of whom court their clients and ink their deals by phone and e-mail amid the empty cereal bowls on their kitchen tables.

And with cheap office space in short supply throughout Wilmington, it can be tough for an upstart to make the leap from armchair-entrepreneur to the ranks of the cubically contained.

But the coIN Loft could change all that.

It will be an open space where freelancers can come to work, 24-hours-a-day, seven-days-a-week, without the hindrance of a long-term lease or a back-breaking rent payment, said Steve Roettger, one of the founders.

He and partners Wes Garnett and Pedro Moore are planning to open the coIN Loft, a 2,200-square-foot building located downtown at 300 W. 9th St., on Feb. 5.

There will be co-working space for 21 entrepreneurs who can each rent a desk in the wifi-equipped building for between $40 and $300 a month, depending on how much access they want to have, Roettger explained……..

read the article in it’s entirety here——>http://tinyurl.com/ykk8qbk

Posted via web from Verge & coIN Loft blog's posterous

You Are What You Think


" Men give me credit for some genius. All the genius I have lies in this; when I have a subject in hand, I study it profoundly. Day and night it is before me. My mind becomes pervaded with it. Then the effort that I have made is what people are pleased to call the fruit of genius. It is the fruit of labor and thought"- Alexander Hamilton
Cognition is the mental process of converting information from thought to knowing. Our senses are typically used to gather the information which is processed but observation is needed to first draw conclusions, then organize those conclusions into factual statements. The statements are cataloged within the brain and are drawn upon during times of uncertainty, i.e. problem-solving. You may be asking, "what does this have to do with me and my business?" but please, bare with me. It's important that you understand how questions are formed first.
As new information is processed, we conduct a series of rationalizations which categorizes the information into segments. The information that is placed into these segments is categorized as previously known facts or new and unknown observations. At this point questions begin to form as we try make sense of the unknown observation, as well as understand how they correlate to what was previously known. Because questions are the precursors and "guardrails" of innovation, you can see why cognition is an important process to understand.
Following the logic presented here, one must now begin to wonder, "how can increased cognition influence my output of innovative ideas?" That's a good question! You must intentionally expose yourself to new information about your consumers through various forms of ethnography (observations). Questionnaires, focus groups, field tests, surveys, statistical analytics, trend reports, etc. are all great ways to observe your consumer.
I've gotten a little ahead of myself, so let me explain:
Understanding the relationships which exist between your business and your consumer takes constant observation. Information that will be useful to you as you consider innovation is how the consumer uses your product/service/technology; reacts to changes to your product/service/technology; rate of acquisition of your product/service/technology; declines in usage of your product/service/technology (maybe due to competitors or obsolescence), among other things. The information you gather as a result of your observations should be analyzed, but it is the cognitive process you go through to analyze that information that will lead to the question which will fuel your innovations.
The information that you gather is totally obvious at this point. In fact, any of your competitors that engage in primary or secondary market research will have access to the same data.In today's world; especially with the advent of social media and crowdsourcing, reliance on the obvious won't solve your problems or increase sustainable value to the consumer. It will however give your competition the opportunity to one-up you. An alternative use of this information is to use it as a starting block for the discovery the "peripherals" (abstract characteristics of a defined demographic which can be used to create niches within a market i.e. apple iPod).
In summary:
Peripherals are discovered by asking the right questions. Questions lead to innovations. Innovations come from observations. Observations are used to expose relationships, which come as a result of cognition. Cognition is a mental process which leads to the discovery of relationships by converting information, known and unknown, into usable knowledge and understanding